Planned By Jane

Arizona Valley

Greater Phoenix Area

Service area

5.0

Praised by couples for:

Stress-free planning

Understanding the Couple's Vision

Event Coordination

As a fellow vendor it is always nice to work alongside a planner that is communicative and on top of things. We encourage you to book Planned by Jane if you are looking for a smoothly executed wedding.

Melina A.

5.0

Hiring Serena as our day-of coordinator was one of the best decisions we made for our wedding. Having someone manage the timeline, vendors, setup, and all the little details allowed us to truly relax and enjoy the day. She was calm, organized, proactive, and handled everything seamlessly behind the scenes. Any issues that came up were funneled through her, and I’m sure she solved countless things without us ever even knowing about them-which is exactly what you want on your wedding day. We truly felt supported throughout the entire process and are so thankful for all the work Serena put into making the day run smoothly. We would highly recommend her to any couple wanting peace of mind on their wedding day.

Hallie M.

5.0

Serena Streecter

OWNER

Typically responds within 24h

Based in Phoenix, AZ, Planned By Jane is a small, women-owned and veteran-owned wedding coordination business serving couples throughout the Greater Phoenix area. Founded by Serena Streecter, Planned By Jane was created with one simple goal: to make sure you can be fully present for your wedding day instead of worrying about everything happening around you. Planning a wedding is exciting, but when the big day arrives, you shouldn't be the one checking the timeline, answering vendor questions, directing the bridal party, or making sure everything is where it needs to be. That's where Serena comes in. With a background in the U.S. Army, Serena brings years of experience in organization, logistics, problem-solving, and managing complex moving parts to every wedding she coordinates. She has a knack for anticipating what could go wrong, staying calm when plans change, and quietly solving problems before they ever reach the couple. A few months before your wedding, Serena will sit down with you for a detailed planning session to walk through every part of your day. From there, she'll create a comprehensive timeline, coordinate with your vendors in the final weeks, and become your point of contact so you don't have to be. On your wedding day, she'll manage the timeline, vendors, setup and teardown, bridal party, guests, and all the little details that keep your celebration running smoothly. Her goal is simple: you get to enjoy the people, the moments, and the celebration you've spent so much time planning. Serena handles the rest. If you're looking for a calm, organized, detail-oriented coordinator who will take ownership of the logistics while you soak in your wedding day, Planned By Jane would love to be part of your celebration.

Veteran-owned and Woman-owned Business

Details

Planning

Day-Of Coordination

Wedding Activities

Rehearsals & Parties

Rehearsal Dinner

Wedding

Ceremony

Cocktail Hour

Reception

Rehearsal

Rehearsal Dinner

Any questions?

Meet the team

Serena Streecter

Owner

My name is Serena Jane, and I am the owner and coordinator of Planned by Jane. I was born and raised in Mesa, Arizona and I want to help couples have a stress-free, magical day. I served in the US Army for 7.5 years and I bring all the skills I learned in the service with me to execute your perfect day, whatever that may look like. My time in the military gave me the tools to plan and bring together an event and the romantic in me loves to see couples celebrate. I love LOVE and all the beautiful celebrations, big or small, that come with it.

5.0

out of 5.0

10 reviews

Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.

Review Summary

This AI-generated summary is a snapshot of this vendor's ratings and feedback.

Reviewers rave that Planned by Jane’s day-of coordinator Serena is calm, organized, and proactive, allowing couples to relax and enjoy their day. She handled timelines, vendors, setup, clean-up, and last-minute issues seamlessly. Detail-oriented and creative, her thorough planning and execution are highly recommended.

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Melina A

As a fellow vendor it is always nice to work alongside a planner that is communicative and on top of things. We encourage you to book Planned by Jane if you are looking for a smoot...

hly executed wedding.

Hallie M

Hiring Serena as our day-of coordinator was one of the best decisions we made for our wedding. Having someone manage the timeline, vendors, setup, and all the little details allowe...

d us to truly relax and enjoy the day. She was calm, organized, proactive, and handled everything seamlessly behind the scenes. Any issues that came up were funneled through her, and I’m sure she solved countless things without us ever even knowing about them-which is exactly what you want on your wedding day. We truly felt supported throughout the entire process and are so thankful for all the work Serena put into making the day run smoothly. We would highly recommend her to any couple wanting peace of mind on their wedding day.

Any questions?

Javier C

Serena was helpful, on top of it, and great under pressure. As a vendor, it was refreshing to work with her and we look forward to working with her again in the future!

Leila K

Serena is an absolute angel on earth! From our very first zoom meeting I knew the vibes were impeccable- she's not only friendly but organized and attentive too. She was able to a...

ttend all of our in-person meetings with our venue, including our final venue walk-through and ceremony rehearsal, and having her with us to discuss details and share our vision was incredibly helpful. The day of our wedding she CRUSHED IT. Our event kicked off at 9 am, so she was on-site setting up by 6:30 that morning! I had sent her some inspiration pics from Pinterest as well as my own at-home mock-up pictures and she was able to take all of that info (which any bride can tell you ends up getting so jumbled just before the wedding lol) and synthesize it so beautifully. I thought I knew how I wanted the tables to look, but she took my ideas and improved them tenfold! I was in tears during the few moments we got to sneak out and see the setup before our guests arrived. Everything looked so magical. Serena also handled all the vendor coordination for us in the week leading up and the morning of- honestly I was completely hands-off with our vendors that day and that's *exactly* what I wanted lol! I know she did a wonderful job because I never once had to tap in and handle something. Our day went so smoothly and looked so amazing and that is entirely because of Serena's hard work. She kept us on track with our timeline (absolutely necessary since we were in a bit of a daze lol) and would occasionally appear at my side with a mimosa for me! She was an absolute rockstar from the moment setup began to the moment she handed off the last of our things to my parents-in-law after the reception. My husband and I can't recommend her highly enough and she is worth WAY more than she charges for her services. If your goal is to be present and actually enjoy yourself on your wedding day you absolutely have to hire Serena.

Response from Planned By Jane

Leila! Oh my goodness, your words are so kind and sweet. It was a JOY to be even a small p...

art of your amazing day. It was an incredibly sweet moment to witness your and Dale's love. Thank you for sharing your kind words.

Max M

We had a wonderful experience with Serena from Planned by Jane as our day-of coordinator for our 1/3/26 wedding. She stepped in on fairly short notice (November 2025) and immediate...

ly brought a sense of calm and organization to the day. Everything ran smoothly, and we truly didn’t have to worry about the details during the day! Serena was professional, attentive, and easy to work with, which allowed us to fully enjoy our wedding without feeling stressed or rushed. We’re so grateful for her support and would absolutely recommend Planned by Jane to any couple looking for a reliable and thoughtful coordinator. If you are on the fence about a day-of coordinator—or scrambling late in the game like we were—Serena is the answer. Hiring her was one of the best decisions we made, and our day would not have been the same without her. Planned by Jane is truly exceptional, and Serena is an absolute gem.

Response from Planned By Jane

Max, thank you so much for your kind words! It was a pleasure working with you and Celeste...

, thank you for allowing me to take part and witness this important moment in your life. Wishing you and Celeste the best!

Jose A

Serena was fantastic and a true professional. She helped my wife and I have such a smooth wedding. She removed so much stress from the day and allowed us to truly enjoy our special...

days. Even though we hired Serena as a day-of coordinator, she was communicative and organized months before the wedding. We’d absolutely recommend her to anyone looking for a wedding coordinator.

Response from Planned By Jane

Jose! Thank you so much for your kind words. I loved working with you and getting to take ...

part in your amazing day. Wishing you and Sharon a beautiful life together!

Hannah N

Of all the decisions I had to make in the wedding planning process, the best and smartest one was hiring Serena!! She is thoughtful, kind, detail-oriented, artistic, and so hardwor...

king. Her planning skills are next level and the binder/timeline document she creates is amazing. In our meeting before the event, she helped me think through details I hadn’t thought of yet, and provided guidance as I made those decisions. I didn’t have to worry about anything on my wedding day because Serena had everything under control—even our reception playlist. She helped organize our guests, which involved getting a wheelchair for my grandfather, making announcements and keeping everyone on track/moving them where they needed to be. She set up, she cleaned up, and just knew exactly what needed to happen at every moment. I can’t thank Serena enough for making our special day feel absolutely seamless. Thank you!!

Response from Planned By Jane

Hannah! You are so sweet, I loved working with you and thank you for letting me witness yo...

ur amazing day. I wish you and Andrew the most beautiful life together!

Marisela M

Serena was truly a jack of all trades for our wedding, from setting up decor, queuing playlists, and operating the bubble gun for our grand exit. Her planning skills were also impe...

ccable, no stone was left unturned, and the timeline she made got compliments from our other vendors for how thorough it was. I personally didn't have a lot of hard opinions when it came to the wedding, and Serena helped walk me through the different options and really helped pull all the small details together that I hadn't even thought about. She even saved the day when I had forgotten my bouquet at our Airbnb 30 minutes before I was supposed to walk down the aisle, somehow making it through all the traffic. Overall, she was so helpful and allowed for everything to go smoothly- we definitely asked a lot of her and she exceeded any of our expectations.

Response from Planned By Jane

Mari! Thank you so much. It was such an honor to work with you and Shaye. I'm so happy I w...

as able to alleviate stress and make your day run smoothly. A gorgeous wedding, for a beautiful couple.

Madison D

Serena was our wedding day coordinator for our wedding on 1/20/25. I seriously could not recommend her enough! She took care of anything I asked of her (which by the end was most d...

ecisions because I was brain dead!) and she took it with stride. She did such an amazing job helping to make the day go by smoothly so that I could just enjoy my wedding day and not worry that anything was going to go wrong! If you need a wedding planner I seriously could not recommend Serena enough!!

Response from Planned By Jane

Madison, thank you so much for your kind words! I am so happy I got a chance to take part ...

in your special day. I wish you and Bobby all the best!

Mychelle R

Serena was a fantastic addition to our wedding planning. We asked her at the last minute for help (the day right before the wedding), but she stepped right in, and everything went ...

smoothly and she basically saved the day for us. From floral and table placements to hanging fairy lights to ensuring benches were dry after a day full of rain for the ceremony, wrangling my absolute chaotic family, and the wedding party for the procession and grand entrance, she managed all that and more. My photos won't upload so I can't show her beautiful work. But I couldn’t have asked for a better day-of coordinator!

Response from Planned By Jane

Mychelle! It was an absolute joy to work with you and your family! I'm so happy that I cou...

ld assist you and your husband on your gorgeous wedding day. I wish you and Tyler the most amazing marriage and life!

Contact

(602) 451-0050

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Planned By Jane

Serena Streecter

Owner

Typically responds within 24h

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Planned By Jane

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Review Summary

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