5.0
Praised by couples for:
Stress-free planning
Understanding the Couple's Vision
Event Coordination
Personal and Professional Planning Services
Louisiana
Travel area: Within 300 miles See details
Alicia has great ideas backed by years of experience. You can trust that your wedding is in good hands with her. We wanted our wedding to flow seemlessly without any lag. We wanted to have a good time creating new memories with our loved ones. Thanks to pennywell events thats what we got. Alicia made where we were free to enjoy the moment and she took care of the rest.
Jesse S.
5.0
We hired Alicia of Pennywell Events to help us plan our wedding which we hoped to have in less than a year at the time. She came to us as a recommendation from a friend who had hired her for her own wedding, so the fact that we heard about her through word-of-mouth I think already speaks volumes for the incredible work she puts into wedding planning. From our first meeting, Alicia was on top of everything - she was incredibly organized, meticulous, responsive to all of our inquiries, resourceful...she was and is the whole package when looking for someone to help plan one of the most important events of someone's life. Thanks to her connections and recommendations for vendors, we were able to plan our wedding in the short timeframe we had and it was a perfect and beautifu day. I don't think we would have had such a great day if not for Alicia's hard work. I'd also like to throw in that her assistant, Alison, is also wonderful. We only worked with her on the wedding day, but she bustled my dress in a way that I didn't know was possible and made it look way better than the original bustle, not to mention she was so kind and just as on top of her duties as Alicia. I would 10000% recommend Pennywell Events to anyone seeking a wedding planner in the New Orleans area, whether seeking partial planning services or full planning services. She was a legitimate lifesaver and made sure everything with the wedding went extremely smoothly.
Kathleen L.
5.0
Alicia LaHaie
OWNER
Typically responds within 24h
AWARD WINNER (3X)
Thanks to recommendations from couples on The Knot
Based out of New Orleans, LA, Pennywell Events LLC is a wedding-planning company that arranges special events throughout Louisiana, and specializes in New Orleans style weddings. For years, owner and lead planner, Alicia, has been helping couples to orchestrate their once-in-a-lifetime events. Passionate about all things marriage, she delights in attending to all of her clients’ needs. Given her organizational talents and creative ability, you can rest assured that she will provide you with a wedding experience to enjoy. Pennywell Events prides itself on being an inclusive vendor to all couples as an advocate to ensure that your wedding day is exactly what you want without judgement and fully embracing the love that the two of you share.
Pennywell Events started off as just Alicia, the owner and solo planner. Alicia has a way of connecting personally with each of the Pennywell Events couples to give them the attention and dedication that each of their weddings needed. After a few years of working solo, it was time to expand and bring in additional members to the team that love weddings and that love love as much as Alicia does. The ability to give each couple the best experience on their wedding to be able to spend that time with family and friends and to know that they have an advocate there to handle everything without worry, is something that has always been part of how we handle every occasion. Today, as the Pennywell Events team continues to grow and expand, we hope to be able to help more couples to have the stress-free wedding experience that Pennywell Events LLC has become known for over the years.
Pennywell Events LLC offers multiple levels of service based on the needs for your wedding, from Full Wedding Planning to Event Management, also known as wedding coordination. Each of the planning levels of service include coordinating with all of your vendors while creating your personalized Wedding Day Timeline so that everyone works together as a cohesive team. Some of the services offered are budget management, vendor recommendations and booking, especially for those planning a destination wedding in the New Orleans area. Pennywell Events LLC also offers Wedding Consulting for those that need a bit of personalized guidance or a starting plan for planning your wedding.
Details
Destination Weddings
Destination Wedding Packages
Destination Wedding Planning
Planning
A la Carte Wedding Planning
Budgeting
Day-Of Coordination
Destination Wedding Planning
Full Service Wedding Planning
RSVP Tracking
Wedding Design
Wedding Website
Wedding Activities
Getting Engaged
Engagement Party
Rehearsals & Parties
After Party
Bridal Luncheon
Bridal Shower
Couples Shower
Engagement Party
Rehearsal Dinner
Welcome Party
Wedding
After Party
Ceremony
Cocktail Hour
Day After Brunch
Reception
Rehearsal
Rehearsal Dinner
Awards and Affiliations
3-Time 'Best of Weddings'
2025.2024.2023.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Join couples who chose award-winning vendors for their wedding
Meet the team
Showing slide number 1 out of 2
- AliciaOwner/Lead PlannerHello! I’m Alicia, the Owner/Lead Planner/and “it” girl of Pennywell Events LLC I absolutely love to plan weddings, no really, it's what I have dreams about most nights. My passion for planning started in 2011. I was planning my own wedding in New Orleans (my hometown), while living in Brooklyn, NY pursuing my fashion design career. Throughout the engagement period, securing all of the fine details - finding the best venue, the right lighting to set the mood, and the music to pull it all together - became even more crucial as I was planning from 1,300 miles away. After five years in the NYC fashion industry, I realized it wasn’t what I had hoped for. However, it did give this New Orleans native the opportunity to move back to Louisiana to work remotely (way ahead of the times). It also gave me the chance to expand my knowledge and eventually discover what I really wanted to do – plan weddings. Six-months post wedding, my then husband and I moved back to Louisiana to pursue new opportunities. I started working with a local wedding planner and dove head first into all that event planning had to offer. After working under the direction of professional planners for several years, I knew that I wanted to, and could, offer a professional and fun experience to anyone in the throes of planning an important life event. Today, Pennywell Events is available to assist couples in planning a unique and memorable wedding (or another important life event) without the overwhelming anxiety. I have experience in managing events for couples from Washington D.C. to California, and even that party city, New Orleans. For those that need a bit of wedding guidance without the in-person coordinator or planner, I also offer Wedding Consulting by the hour.
- AllisonAssociate Wedding PlannerI love weddings. I love love. My heart will always be in it. I cry at every wedding, even if I just met the couple. As I currently plan my own wedding, I am able to empathize with couples in the planning process. Alicia and I align on a key concept: planning an event should be enjoyable. Let us help make your event amazing. Warning: you might become our new best friend along the way. My first taste of event coordination began at an early age when I would attend conventions run by my grandparents. I would be perched at the registration desk with my parents, handing out drink tickets and name tags, reveling in the lively environment of cocktails, live music, and trade show booths. Fast forward to a young woman in college deciding on a minor to complement a Journalism major. I landed on Hospitality, with a focus in food and beverage, a decision which shaped the rest of my future more than the field of my Bachelor degree. I began managing restaurants before I could legally drink. I started in fine dining and steakhouses, and landed in a fast-casual Chicago restaurant that stole my heart and gave me almost a decade of enriching experience and memories. I met my partner at this Chicago restaurant. We ran the ship for years and eventually decided to pack up our things and seize the day, road tripping around the country for the better part of two years. We landed in New Orleans, where I started managing a bar in Uptown. On the side, I would also bartend weddings and other events, which is where I met Alicia. I approached Alicia on a whim, after bearing witness to her superb skills as the wedding planner: assessing the fine details, orchestrating the timeline of events, running around while keeping calm. Upon learning she was the owner of her own planning company, I boldly asked if she needed an assistant, to which she immediately replied “YES.” I quickly dove into the world of event planning, a realm I was not unfamiliar with, but could always learn more about. Alicia has
Reviews
5.0
out of 5.042 reviews
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Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Pennywell Events is praised for expert, organized planning and seamless day-of coordination. Reviewers highlight strong vendor connections, clear communication, and stress-free execution—even for destination and LGBTQ+ weddings. The team and assistants are commended for going above and beyond with thoughtful personal touches.Review photos
Showing slide number 1 out of 9
Clinton S
Highlighted review.
5.0
From our very first conversation, Alicia at Pennywell Events made us feel completely safe, seen, and celebrated as a gay couple. She is not only an exceptional wedding planner, but...
a genuine and thoughtful ally to the LGBTQ+ community, and that care showed up in every step of the process. We always felt welcomed, respected, and supported, which meant the world to us.
Alicia has incredible relationships with top-tier vendors and curated options that perfectly matched the vibe and vision we were going for. She truly gets it — listening carefully, offering guidance without pressure, and helping us make choices that felt authentically “us.” She also kept us amazingly organized by setting up a clear decision-making schedule, which made the entire planning process feel manageable instead of overwhelming.
Because we were located in a different time zone than her, Alicia went above and beyond by generously working with our schedules to have phone check-ins that worked for us. That flexibility and dedication made us feel like a priority and took so much stress off our plates.
Her creative flair is unmatched. Alicia helped us design the look and feel of both our ceremony and reception in a way that was stunning, cohesive, and deeply personal. And she even threw in a few happy surprises along the way!
Alicia is organized, creative, connected, kind, and truly extraordinary at what she does. We could not have imagined our wedding without her, and we would recommend Pennywell Events to anyone looking for a planner who will advocate for you, celebrate you, and make your wedding dreams come true.
Response from Pennywell Events
Clinton,
You deserve everyday to be and feel seen and know how amazing it was to witness y...
our supreme joy and love not just on your wedding day but every time I saw the two of you together. I have to say, starting your wedding day off with rain and plan b and then plan c even for some things, but at the end of the night getting to make one of your biggest wedding wishes come true was the absolute highlight for me. I'm still sad that I made you cry even if it was joyful tears. You two were such a magical and fun couple and getting to take the path least picked and be able to make the day from end to end, one that celebrated your love story unapologetically and with the flair that only you two could ever pull off, I mean those suits and the cape were beyond what I could have imagined! Thank you, my friend, for allowing me to be there as your planner throughout it all! Sending all the love to you and wishing you the best marriage ever!
Alicia
Jesse S
5.0
Alicia has great ideas backed by years of experience. You can trust that your wedding is in good hands with her. We wanted our wedding to flow seemlessly without any lag. We wanted...
to have a good time creating new memories with our loved ones. Thanks to pennywell events thats what we got. Alicia made where we were free to enjoy the moment and she took care of the rest.
Response from Pennywell Events
Jesse, I'm so happy that I was able to help you two really have the time of your lives and...
really enjoy your wedding day. Thank you for letting us be a part of your wedding memories!
Cheers to you on your new marriage!!!!
-Alicia
Any questions?
Kathleen L
5.0
We hired Alicia of Pennywell Events to help us plan our wedding which we hoped to have in less than a year at the time. She came to us as a recommendation from a friend who had hir...
ed her for her own wedding, so the fact that we heard about her through word-of-mouth I think already speaks volumes for the incredible work she puts into wedding planning. From our first meeting, Alicia was on top of everything - she was incredibly organized, meticulous, responsive to all of our inquiries, resourceful...she was and is the whole package when looking for someone to help plan one of the most important events of someone's life. Thanks to her connections and recommendations for vendors, we were able to plan our wedding in the short timeframe we had and it was a perfect and beautifu day. I don't think we would have had such a great day if not for Alicia's hard work. I'd also like to throw in that her assistant, Alison, is also wonderful. We only worked with her on the wedding day, but she bustled my dress in a way that I didn't know was possible and made it look way better than the original bustle, not to mention she was so kind and just as on top of her duties as Alicia. I would 10000% recommend Pennywell Events to anyone seeking a wedding planner in the New Orleans area, whether seeking partial planning services or full planning services. She was a legitimate lifesaver and made sure everything with the wedding went extremely smoothly.
Response from Pennywell Events
The amount of love that you and Casey have and put out into the world, into the people you...
cherish, and everyone around the two of you is just the most wonderful things to experience. Allison and I are forever grateful to have been part of your love story, and your journey to marrying your person! I can only hope that maybe in another year or two we'll get to have you two as guests for another friend's wedding! (Fingers crossed!).
Tyler W
5.0
Alicia with Pennywell events did such an amazing job as our wedding coordinator. I hired Alicia around January/February 2025 for our March 2026 wedding. She was the coordinator for...
our friends that got married a year prior and she had nothing but amazing things to say about pennywell events. She was instrumental in helping me choose vendors, and keeping me on track with when I should have everything picked out. She’s extremely knowledgeable about all the vendors in New Orleans and made everything so easy! The wedding day was absolutely the most perfect day. Everything went SO SMOOTHLY and it’s all thanks to Alicia and her team. She kept everyone on track and my husband and I had absolutely no stress on wedding day because Alicia had everything handled. Truly cannot recommend Pennywell events enough.
Response from Pennywell Events
Tyler, Thank you so much for this—it truly means more to me than I can put into words. I s...
till remember when you first reached out after Amanda and Kyle’ wedding, I was so excited that I'd made such a great impact during that wedding that you were eager to have me as part of your wedding planning journey.
I’m so glad I could help make the planning process feel easier and guide you toward the right vendor team—New Orleans has so many incredible options, and it was an honor to help bring your vision together. I’m so happy you and Joey were able to be fully present and actually enjoy it—that’s always my biggest goal.
Thank you again for trusting me with such an important season. I loved being a small part of your love story!
-Alicia
Patrick C
5.0
Alicia was deeply invested throughout the planning process and by the end, she truly felt like family. She supported us in so many meaningful ways — attending our tasting and coord...
inating vendors at the Roosevelt, as well as creating an excellent timeline and floor plan: making the day feel smooth and cohesive for everyone involved. She went above and beyond personally — steaming tuxedos, picking up late-night Krystal burgers for our guests, helping us choose rehearsal/brunch spots, and making our dream come true of finding a real voodoo priestess to officiate our wedding. It was always clear that she cared deeply and was doing her best to advocate for us. We’ll be forever grateful for her heart, effort, commitment, and irreplaceable role she played in bringing our New Orleans wedding to life.
Response from Pennywell Events
Patrick, There are just no words for how much your kind words have touched my heart. As a ...
planner, I truly love love and with you two, it was easy to see and feel the love between the two of you. Your wedding was such a fantastic collaboration and physical display of the beautiful and genuine souls that you are not just individually but as a couple. I am so beyond touched and thankful that you two trusted me to do everything for you and let me in to get to know you throughout the process so that I can forever call the two of you friends. Cheers to you and your love!
Alicia
Emily C
5.0
Alicia was beyond fabulous as our planner for our reception events in New Orleans. She was beyond organized, timely and I could trust her with any last second need I had. Not only ...
is she a fantastic planner, but she's a wonderful human. She's funny and had a great energy that made us feel relaxed for our big weekend. All of the vendors she helped us source were equally as wonderful and even in a pinch she was able to help us find a last minute outdoor decor vendor we wanted. Alicia is the best and we were so lucky to have her as our planner!
Response from Pennywell Events
Emily,
Thank you so much! I can only hope to have more couples like you and Ian. Genuine, ...
caring people that make everyday better and brighter! Allison and I were really lucky to be able to coordinate your Wedding Celebration weekend of events in New Orleans as the best way to end any wedding season! It was absolutely one of those full circle event weekends that gave everyone a chance to have fun and celebrate the love of their favorite people!
Alicia
Kristina P
5.0
If you’re planning a New Orleans wedding, look no further than Pennywell Events! Miss Alicia is an absolute dream to work with — knowledgeable, thoughtful, organized, and incredibl...
y kind. Planning a destination wedding can be stressful, but she made the entire process not only seamless, but truly enjoyable. She and her team were our trusted boots on the ground and executed a wedding weekend that was beyond anything we hoped for. We are endlessly grateful for Miss Alicia and the Pennywell team!
Response from Pennywell Events
Kristina,
Couples like you and Matthew make me remember why I love what I do so much and t...
hat I get to be there as part of such a monumental day in your lives. Helping you have the wedding day where you were able to be in the moment, on the dance floor, and enjoy the day fully is what brings my little planner heart so much joy! Sending you and the family all the love in the world!
-Alicia
Lacey H
5.0
Pennywell Events was absolutely incredible to work with for our wedding at the Columns Hotel in New Orleans. Alicia was so organized and responsive throughout the entire process—sh...
e answered every logistics question I had and helped ease any stress leading up to the big day. On the day of the wedding, she made sure my fiancé and I had everything we needed and that everything ran smoothly behind the scenes. Her assistant, Allison, was also so sweet and kind, and having both of them there made the day feel effortless and calm. They even took beautiful preview photos of the venue and ceremony setup, which was such a special surprise to get right away. We’re so grateful for the care and attention they put into every detail—Pennywell Events truly made our day perfect.
Response from Pennywell Events
Lacey,
Even with the rain on your wedding day, it was such a beautiful day to celebrate yo...
u and Joe and your love story. We are so lucky to be able to work with such amazing couples like you. We are so thankful to be able to do what we do to make your wedding day so beautifully memorable! Congratulations to you both!
Casey C
5.0
I hired Alicia for partial planning for my wedding in New Orleans, and she was AMAZING. I truly could not have gotten through my wedding planning without her.
She was so kind and ...
gracious, always patiently answering my questions and jumping on the phone whenever I needed. She has a great list of vendors, and she often pointed me in the right direction for both logistic and aesthetic choices. People still talk about my venue, the food, and the band - they were amazing recommendations!
My family and close friends don’t live in NOLA, so I was so grateful that she was a friend and support system for me during this time. She even came with me dress shopping and to my rehearsal dinner ❤️
She knew my venue (Margaret Place) well and she made sure the day ran smoothly - from setup and florals to bringing extra food/cake to my hotel room after the party. I was so relaxed on my wedding weekend and I have her to thank!!!
Response from Pennywell Events
Casey,
From the very beginning with our consultation call, I just knew that if I got the c...
hance to work with you on your wedding, that it would be the best planning relationship. I loved that I got to go with you and your mom to find your amazing wedding dress and talk chickens with your mom while you were trying on dresses at the different shops throughout the day. Planning your wedding was such a fun, creative collaboration with someone that I would today consider a valued friend. You and Nick are such amazing, genuine people and it was my honor to get to be your wedding planner!
Hopefully I will get to see you both around town!
Alicia
Kansas S
5.0
⭐⭐⭐⭐⭐
I can't express enough how amazing our wedding planner, Alicia was! 💍✨ She seamlessly handled every detail of my daughter's big day, from checking in with vendors to maint...
aining open communication with both my daughter and me. Her dedication on the day itself was exceptional - tirelessly working behind the scenes to ensure every moment was perfect! 🎉
To top it all off, she even returned some supplies we left after the wedding, showcasing her commitment to her clients. 🌟 If you want an stress-free and beautiful wedding experience, I highly recommend Pennywell Events, LLC! 💖 Thank you for making our day unforgettable!
Response from Pennywell Events
Mrs. Kansas,
Your beautiful words mean so much to me as someone who loves what she does an...
d the connections she makes not just with her couples, but their most important people, their families. I enjoyed working with you as the Mother of the Bride because your spirit and energy were always positive and that really made it that much more rewarding to do everything that I could for you guys. Thank you for bringing me in to put all those puzzle pieces together and make the day run as smoothly as possible.
I hope to see you and Mrs. Chris around town!
Alicia
Gabrielle J
5.0
Alicia was amazing! She took care of everything we needed month of! She was extremely organized and made sure that everything ran smoothly! 10/10 would recommend for full wedding p...
lanning or month of!
Response from Pennywell Events
Gabby,
It was my absolute pleasure to be able to make sure you and Joey and your families ...
had the best day possible! Thank you for giving me the chance to work with some incredible vendors and to be back at the New Orleans Pharmacy Museum!!! Wishing you all the best in love for your future!
Kaitlyn B
5.0
Alicia was amazing and so helpful through the whole process! We weren’t local to New Orleans which made us concerned about finding other vendors but she was ready with plenty of re...
commendations and they all worked out better than we could have imagined! Our day went off seamlessly and she was able to make our vision possible. We’re so grateful for all her help and would recommend her to anyone else we know getting married in that area!
Response from Pennywell Events
Kaitlyn,
You and Doug were so much fun to work with! I enjoyed being able to help you brin...
g in those personalized details to your day to make it the event that you were dreaming of! I think our love of corgis is what really cemented it, lol! I am wishing you two all the love and happiness in your new marriage!
Alicia
Maryann D
5.0
Where do I even begin? As an out of town bride, I was nervous about being able to coordinate everything for our big day. Luckily, Allison and her team went above and beyond to ensu...
re that we were organized and prepared. She checked-in on us throughout the process and was always ready with solutions when a problem came up. We were SO HAPPY with our event and it is all thanks to Allison. So many guests told us that this was the best wedding they have been to and we agree :) If you are looking for a planner, Allison is who you need! She will ensure that you have nothing to stress about on your big day :)
Response from Pennywell Events
Thank you, Maryann, for your kind words of praise! Working with you and Tre was a wonderfu...
l experience. Love like yours, and the celebrations it inspires, is the reason we at Pennywell Events love what we do every day. Wishing you a lifetime of happiness together!
Allison
swayze w
5.0
Alicia with Pennywell events was such a lifesaver! I can't imagine planning a wedding without her. Everything was stress free and went very smoothly.
Response from Pennywell Events
Swayze & Rob,
I'm so glad that you got to experience planning without all the undue stress...
, knowing that you had someone there to rely on, ask questions throughout planning, and never feeling like it was overwhelming. I'm so happy that you two are married, but I am a little sad that I won't get to talk to you as often.
Best wishes!
Amanda H
5.0
Your search for a wedding coordinator ends here: HIRE ALICIA. We cannot stop singing her praises! From our very first phone call, I knew she would be perfect: Alicia is unbelievabl...
y kind, patient, professional, attentive, and talks to you as a great friend would. After every call, she left us feeling calm, prepared, and excited for our wedding!
On top of her incredible personality, Alicia and her team are extremely knowledgeable and their vendor connections are invaluable. Just a few examples: During the planning process, she helped us book a wonderful hotel block (with a great price during a busy New Orleans spring festival season!) Alicia also guided us through booking a 2nd Line Band. It was challenging to find a 2nd Line route that worked with the police escort, but Alicia drew up the most PERFECT route and it worked flawlessly. Additionally, our families and bridal party were nervous about the processional, but Alicia did a fantastic job helping us all feel confident during our rehearsal. Finally, her detailed, thorough, and organized timeline was a lifesaver--We truly could have not done this without her!
The above examples are just a few things Alicia did for us, we could go on and on! She is so intentional and a great listener--There was no question or concern too small or silly for her. We know she did so much work behind the scenes and communicating with vendors to make the day smooth and stress free for us.
She truly wanted us to have a beautiful, thoughtful wedding and her hard work showed that. Her assistant, Allison, was also awesome and did a great job checking in on us throughout the wedding day--Thank you both!! We are so appreciative... We cannot wait for our friends to get engaged so we can recommend Pennywell Events!
Response from Pennywell Events
Amanda, Thank you so much! I can vividly remember our first call together, going over your...
vision and where you felt you were struggling in the planning process. It makes me so happy that I was able to give you guys the peace of mind throughout the process and all the way to the end of your wedding weekend. Allison and I really love what we do and we love doing everything we can for our couples to make their day enjoyable and easy for them and their friends and family. I hope to see you both at a wedding for your friends in the future that we get to help plan!
Robert F
5.0
Getting married in New Orleans was a dream come true! Planning a wedding from another state created the opportunity for challenges and stresses that can come with it...especially ...
when you can't personally tour the ceremony and reception venue in person prior to the big day.
Allison did an INCREDIBLE JOB coordinating our wedding at Antoine's last month! The amount of detail that goes into planning a wedding can be a daunting process but Allison guided us and prepared us every step of the way..we couldn't have done it without you!
She made herself available to us, answering any questions, alleviating stress, and truly preparing us for our big day. By the time the rehearsal and big day arrived, we truly felt at ease by going above beyond and ensuring that we were taken care of.
Our friends and family told us how incredible our wedding was for so many reasons. I highly recommend Allison and Pennywell Events in New Orleans!!
Diana V
5.0
Alicia was an absolute lifesaver in planning our wedding in Four Seasons New Orleans. Her attention to detail, constant communication, and personalized approach made the entire pr...
ocess smooth and stress-free. From coordinating vendors to handling last-minute details, she was there every step of the way. Alicia's expertise and support turned our vision into a reality, and we couldn't be happier with the results. Highly recommend!
Response from Pennywell Events
Diana and Jeremy, I honestly feel so lucky to have had you two pick me as your wedding pla...
nner to help with everything from picking the right venue to the New Orleans vendors that were able to give your guests the most amazing experience. I loved working with the two of you and I really cannot wish you two anything but the utmost joy and love and longevity in your marriage. Thank you for your kind words and letting me help you to enjoy your wedding day!
Gloria J
5.0
Alicia was just phenomenal. Was calm and laid back but alleviated the stress we all had, especially as myself being MOB. We planned, we joked, we cut up while getting the masterpla...
n in place. Felt like were friends for 20 years. She worked diligently with all the vendors and the venue and helped us pull off a spectacular wedding for our daughter.
Response from Pennywell Events
Oh Mrs. Gloria! You were such a joy to work with to make the wedding everything that it wa...
s for your daughter. I don't think I have ever laughed so hard as I did while we talked about wedding plans and just everyday life. I really got lucky to have you as the MOB for this wedding and bringing me in to work with such an amazing team of vendors like Anthony and Lane at The Jaxson! I hope you and the whole new extended family get to really enjoy all of the memories during the wedding weekend in New Orleans.
Alicia
Sarah R
5.0
I was an out of state bride who has only ever been to NOLA once. I knew what I wanted but wasn’t sure how to get it. Alicia had her work cut out with my wedding because it was a “c...
rash out elopement” so the guest count kept changing. She took it in stride though and she worked her butt off to deliver. I am truly thankful she was there from setting up vendors to ensuring all my paperwork was done, handling my final payments and setting up the church and reception area. Alicia came up with some fun ideas for the wedding to go from a second line parade to a trolly ride to the reception which my family and friends absolutely loved. She is an amazing planner and if I were to do it all over, I’d hire her again!
Response from Pennywell Events
Sarah,
I can't believe it's been over 4 months since your Elopement! But then again we did...
plan everything from just an idea and a date in 3 months! I SO enjoyed working with you and finding fun and creative ideas to make the entire day just the most memorable that it could be! And really, who else would invite out their wedding planner and photographer for the most epic after wedding photoshoot?! Way too much fun! I hope that you and Steven and your families are doing incredibly well and I cannot wait for you guys to come back to NOLA for your next trip!
Thomas G
5.0
Alicia and her team with Pennywell Events are amazing and saved the day!
We did a destination wedding from SWFL to NOLA and had a disaster of a time trying to plan it. Our first v...
enue venue cancelled on us, we had to fire our first coordinator 6 months before our wedding, then 3 months before our wedding our second venue cancelled on us and we had to find a new location during peak wedding season.
Alicia came in and immediately found us venue locations and suggested vendors. She was on the ball and very detail oriented and made time for us whenever we needed to speak with her.
She even came and met us in the city on short notice when we were looking for a new venue and interviewed places with us.
She did so much for us and was so outgoing and we are so thankful that we found her. I can't imagine how our wedding would have went without her there.
We had a very complex timeline with LOTS of moving parts and she executed it wonderfully.
If you have any doubts, forget them!
She runs a tight ship and does an amazing job. I highly suggest her!
Alicia, thank you so much for everything you did for me and my wife to really make our special day, you are the best!
Response from Pennywell Events
Tom,
Wow! Just wow! What a beautiful way to start the spring wedding season off with such ...
kind words and such detail of everything that you guys went through with me during the process! I am so beyond thrilled that you and Nicole were able to really feel well taken care of throughout everything. I am so happy that Allison and I were able to pull it all off for you guys, despite all the hiccups leading up to your wedding weekend. Thank you so much for your glowing review and I wish you two a wonderful start to your marriage!
Alicia
Tracilyn T
5.0
This review is long overdue! You will have a breeze of a wedding day if you have Pennywell as your planner/coordinator!
From the first time Alicia and I spoke on the phone I kne...
w I had found the perfect day of coordinator. As an out of town detail oriented bride, Alicia was my eyes and ears and gave me piece of mind. She is a wealth of professional knowledge and experience, but approaches all of her clients as if they were a long time friend. She listens to your vision, provides helpful feedback and insights all along the way!
She went out of her way to meet with us at the venue on a quick prewedding visit to touch base, and once I had established my vendors, she took over communicating and confirming plans for the big day! She kept us on track at our informal rehearsal; and on the day, she made sure everything (and everyone) was informed, coordinated and flawless! Knowing Alicia was managing everything from behind the scenes allowed my husband and I to truly enjoy the day! There aren’t enough words to describe the gratitude I have for Alicia! I am confident that while our relationship started out as coordinator and client/bride, I’ve gained a friend and we’ll definitely catch up every time we return to NOLA!
Response from Pennywell Events
Hello Dear Tracilyn,
I don't know that I have ever had a couple on their wedding day be a...
s relaxed and happy as you two were and it showed in how relaxed your guests were. You two were such an absolute joy to work with and I was a little sad to see your wedding day come and go, knowing I wouldn't get to talk to you as often. I hope that you two have as wonderful a marriage as the two of you are as people. Thank you for bringing me along on your wedding day journey as your coordinator.
Alicia
Nicole H
5.0
I'm not sure where to start we hired a wedding planner from a Facebook group we did read her reviews but it was mostly from her friends. I 100% had never talked to or met Alicia be...
fore we hired her. We ended her services and went with Alicia at Penny well events we were skeptical but she put our minds at ease and it seemed like we clicked well. Especially Alicia and my now husband. With my stressful job my husband really took the reins on planning our wedding with Alicia's help. About 3 months away from our wedding our venue said they had no record of our reservation and couldn't do what was agreed upon. We immediately had to look for a new venue Alicia was on top of it with in the hour. She got us a really good deal and she agreed to even meet up with us on a weekend when she is busiest. We are living in Florida so she was a lifesaver showing us venues last minute and spending the day discussing our wedding. She kept us on track during the remaining 3 months. She was easy to work with and very organized. We pulled off a great wedding everyone said it was the best wedding they have been to. We had so much going on and Alicia was on top of it entire time and if there were mistakes no one noticed. Her and her assistant decorated beautifully and delivered everything at the end of the night I have no doubt our family and friends won't be forgetting our wedding any time soon. If you're doing a destination wedding to new orleans you definitely need Alicia from Penny well events.
Response from Pennywell Events
Nicole!!! I am so happy that we were able to take good care of you guys even in the dire s...
ituation that you encountered with your venue just 3 months out from your wedding date. I am so lucky to have such a fantastic roster of reliable and fantastic vendors that I was able to call upon to pull together the best wedding day ever for you and Tom! I hope you had as much fun as your guests did at your wedding, I know we as your vendors enjoyed the day's activities and entertainment! Thank you for letting Pennywell Events give you two the best wedding that New Orleans could offer!
Alicia
Jensine H
5.0
Alicia at Pennywell Events is a true professional! Our only regret is that we didn't hire her earlier in our wedding planning process. Neither my partner nor I are local to New Orl...
eans, so we found Alicia's knowledge of the area and local vendors invaluable. She is incredibly warm and we always left planning meetings feeling that she would execute our vision - which she did! She always had creative and innovative solutions to any hiccups along the way. Wedding planning can be stressful, but Alicia made it fun. We cannot recommend her enough!
Response from Pennywell Events
Jensine and Asante,
Your wedding was a planner's dream wedding. I was given the opportuni...
ty to work with a couple that works well together and understood that I was there to do the best for them. I was given the chance to assemble a team of some of the best professionals in the New Orleans area. And then the best part was that I was able to give you guys a little less stress about all the planning and on the wedding day, I was able to give you that one day to enjoy all of your friends and family in one place at the same time. It has been SO much fun getting to work with you and talk with you over the last year, to be able to go with you to cake tastings and venue tours. I am so honored that I get to say that I know the Doctors and they are such a beautiful and wonderful married couple now!
Congratulations you guys!!!!
-Alicia
Jessica G
5.0
Alicia at Pennywell events was absolutely fantastic! Right from the jump she felt like a real friend, and made me feel comfortable and confident with how I wanted to plan my weddin...
g.
Throughout the planning process she was always there to bounce ideas off of, run through the set-up, and talk me off the ledge when the stress would creep in.
She understood my little ideas and was able to string them together into a full cohesive vision. I will forever appreciate how kind and friendly she was from the very first day. She really helped ease the stress of the process.
Alicia was super hands-on and attentive to what we wanted, especially the months leading up to the wedding. She was available to meet up for coffee or dinner, to help put together bouquets (a million thanks for that!) and to answer any question I had.
Day of she was an all-star. Incredibly calm and organized. She made sure we never had to worry about a thing.
I enjoyed the whole process with Alicia and recommend her to anyone planning a wedding. She is truly wonderful.
Response from Pennywell Events
Jessica and Jesse,
I am at a loss of words, which knowing me, you'll know is rare. You gu...
ys will always have a place in my heart as one of those couples that really set the bar for personalization and really making the entire weekend unique to you and your story.
And no one else has ever gotten me to help assemble bouquets, but I'm glad I was able to help in that moment and give you the peace about the flowers that you needed.
Thank you to your dad for literally bringing the moon and to your mom for doing everything that she did throughout the planning process.
There's just never going to be enough words to say how thankful I am to you guys for having me as your wedding planner.
-Alicia
Mel T
5.0
Alicia does it all. She is incredibly organized, supportive, present, and professional. Alicia considers every single detail and makes sure any needs specific to your wedding are t...
aken care of. She was always surprising me with just how thorough her work is.
Our wedding day was perfect - all thanks to her. Felt like we didn’t have to worry about a single thing since she did allllll the prep in the weeks before. Alicia is a true pro and also just a delight to have around :) You won’t regret choosing Pennywell!
Response from Pennywell Events
Melinda and Brayden,
Even though I helped to bring it all together, I still am in disbelie...
f at how gorgeous your wedding was! To see it all on paper was one thing but even my jaw dropped when I walked back into the reception space for your wedding. I am just so happy that I was able to give you guys the amazing wedding day (spare back-room emergency flowers and all) that both you and your families deserved! I wish you two all the joy and happiness in your new marriage!
-Alicia
Carleen D
5.0
10/10! If you need a wedding coordinator/ planner look no further....Planning a destination wedding can be overwhelming enough but throw in several changes of plans and the guest l...
ist increasing and decreasing and we were in over our heads...thank goodness we had found Alicia early on. She carried us over every hurdle and obstacle with grace, charm, humor and a steadfast calmness that made our planning experience seamless and fun. She pivoted when we needed to pivot and provided so much knowledge and resources.
We hired her for month of coordination but she truly went above and beyond and helped us every step of the way since the intro phone call. We Absolutely loved worked with Alicia from Pennywell Events and I am so so so grateful that we found her!!!!
She immediately made me and our guests feel comfortable and was so friendly, fun, organized, and kind. Even though I am a type a bride she acted as a vessel of information and helped us liaison between vendors, recommend vendors, manage contracts and she constantly checked in with us to make sure we had every detail planned. The day-of timeline she put together was phenomenal -- all of our vendors were so impressed!
On the day of the event, everything ran so smoothly and I was able to totally stay in the moment the whole time. Being able to put away my type a control freak hat and just enjoy every second of being a bride is something I will forever cherish and that was all thanks to Alicia.
Our only regret is not living in NOLA so we can send all of our friends and family to her- I would recommend Alicia to anyone and everyone!!!!
Response from Pennywell Events
Carleen and Ethan,
If there were a picture in the dictionary next to "wedding day perfecti...
on", you guys would be right there. The beauty of your wedding was in the details and the simplicity of it all. It was one of my absolute favorite weddings I have ever gotten to do (shhh, don't tell anyone).
I would be remiss if I didn't say that your review had me in joyous tears. I just cannot thank you guys enough for letting me be part of your wedding story as your wedding planner.
Absolutely all the love and positive vibes to you in your new marriage!
-Alicia
Ang G
5.0
Wow! Just, wow! Alicia and her team knocked it out of the park! She really made Jesse & Jessica October 2023 amazing from the cute center pieces to the giant moon and stars. Alic...
ia and her skills were lovely and she made it look effortless.
Brigitte M
5.0
Alicia was great at communication and organizing the vendors and we had a very stress free smooth wedding! I could not have asked for a better day!
Response from Pennywell Events
Brigitte,
Thank you for letting me help to bring all of your beautiful ideas for your wedd...
ing day together! It was a beautiful wedding at Paradigm Gardens and I really enjoyed working with you and Ryan as your Partial Wedding Planner over the last 10 months!
Sabrina R
5.0
Alicia is so amazing! We couldn't have planned our wedding without her. It was daunting planning a destination wedding (we are based in Philly and got married in New Orleans), but ...
Alicia made the whole process seamless. She scouted our after party venue, and found the coolest jazz club. She understood we were on a budget, and made our vision happen! I would highly recommend working with her. I can't imagine our day without her.
Response from Pennywell Events
Sabrina,
You and Will were such a fun couple to work with over the last year! And I am so ...
thrilled to have gotten to know you and to help you throughout the planning process to find ways to make your wedding weekend so beautifully personal for the two of you and your friends and family! Thank you!
Kate F
5.0
We hired Alicia from Pennywell Events for our April wedding, and I'm so glad we did because she was a complete lifesaver!!! As the bride, she made the whole day easy and smooth. I ...
didn't have to worry about one thing at the venue while I was getting ready with my bridesmaids at the hotel. We hired Pennywell as our Day of Coordinator but Alicia consistently checked in with me during the whole wedding planning process. From our initial conversation when we were researching wedding planners, I knew Alicia was the right fit for us. Her positive energy and bubbly personality just makes you feel so comfortable and relaxed. If we didn't hire Pennywell Events, I know that the vision for our wedding wouldn't have come together. We had the greatest wedding day because of Alicia's hard work and support.
Hawley K
5.0
Alicia from Pennywell Events was phenomenal! She was our day-of wedding coordinator and could not have made the day any easier!
In addition to just being super friendly and fun, s...
he made an extremely detailed timeline that all our vendors were super impressed with. She managed all our contracts and helped make sure we had every detail planned.
On the day of the event, everything ran so smoothly thanks to Alicia and her assistant Allison! As the bride, I was able to totally stay in the moment the whole day because Alicia and Allison were behind the scenes and making sure everything (our photographer, our ceremony, our second line, the buses to our reception, etc) went smoothly.
Absolutely loved working with Alicia and would recommend her to anyone and everyone!
Response from Pennywell Events
Hawley,
You and Stefan were so much fun to work with for your wedding! Your easy going app...
roach mixed with your attention to detail made the whole wedding such an enjoyable experience for myself and Allison. Thank you both for allowing us to be part of making sure that your day went as beautifully as it did!
Ashley C
5.0
Alicia is a literal god send! She was the BEST wedding planner. She was fun to work with, very attentive, very knowledgeable and she is on top of her game! She went above and be...
yond for us and we absolutely loved having her as part of our wedding weekend. She always made she we were good and taken care of, even up until the next days after our wedding was over. She took the stress out of so many obstacles we came across during planning and wedding day. She worked us through a whole time change, and she was very communicative with all of our vendors. I truly do not think we would have been able to pull off the most kick ass wedding we did, if it wasn't for Alicia's help. She is a great resource for New Orleans. We had a destination wedding in the French Quarter of New Orleans, and she did so much for us without us being physically there. Hands down, would recommend Alicia to anyone looking for a wedding planner. You won't be disappointed!
Response from Pennywell Events
Ashley,
You and Holly were so easy to work with to bring it all together, and the love th...
at you two have together is something you only think you'll find in fairy-tales. I am so excited that you both really got to enjoy the wedding day and really party without any stress or worry. I can only hope to have 100 more couples like the two of you who are fun and that really enjoy the planning process. Wishing you and Holly all the love and happiness in the world!
Kara V
5.0
We don’t know where to begin with both of the ladies at Pennywell Events. They’re incredible. Starting with attentiveness, they listen and take detailed notes, make you feel comfor...
table and welcome, and truly became two of our lifelong friends. They are organized and professional, held countless meetings with us when requested and any question or problem that arose were on it and found a solution. From day one of working together we felt listened to and knew we were in good hands. Their work was flawless, combed over every detail, and assured a timeline that had all the necessary details and more. They truly left no worries for us on the day of and were so supportive and kind through the entire planning process. I cannot recommend them enough, book now don’t even weigh options… these are your girls!
Response from Pennywell Events
Kara,
I cannot thank you and Kyler enough for letting myself, and also Allison, my wonderf...
ul assistant, the chance to be part of your wedding! Throughout the year or so of planning, you and Kyler both became so much more than just clients, you became part of the family! Even after your wedding, I had vendors that were not even part of your wedding, who were gushing over how beautiful your wedding was. Hopefully we can get you two back to NOLA soon for a visit!
BARBARA S
5.0
Pennywell Events provided extrarodinary support with wedding coordinatation. Alicia is calm, experienced, reliable and was a real anchor to the wedding. She works collaborately a...
nd balances the multiple agendas and moving parts!
Response from Pennywell Events
Mrs. Barbara, it was wonderful getting to work with you to make sure that Beth and Brian's...
wedding was not just beautiful, but as stress-free as possible, for everyone, especially the mothers!
Beth S
5.0
In the first conversation I had with Alicia at Pennywell Events about my wedding, I felt immediately comforted and reassured. She was attentive and thorough throughout the whole pl...
anning process. Her timeline was extremely detailed and received compliments from multiple vendors. Alicia was patient when I would panic about something, and took care of me, the groom, and my whole family in every way. She supported my vision then provided recommendations to make it more feasible and realistic.
I cannot recommend Pennywell Events highly enough and I attribute much of the success of our wedding weekend (which had four days of events) to Alicia.
Response from Pennywell Events
Beth,
It means the world to me that I was able to help you have the beautiful and fun wedd...
ing that you and Brian deserved! You were such a wonderful Bride to work with and your attention to the details to make the guests' experiences the best for many of their first times in New Orleans really gave me the chance to do my absolute best for you and your families. Wishing you and Brian all the love and success in your marriage for the future!
Alicia
Chandini R
5.0
My husband and I knew we wanted a wedding planner to help us find vendors and also to help coordinate our wedding day and we were completely blown away by how professional, respons...
ive, organized, and kind Alicia was. She was an absolute joy to work with from the very beginning! This is the biggest party either of us have ever planned so having Alicia's support and encouragement from the very beginning of this process was very welcomed. From our very first phone call she put us at ease and immediately emailed us a timeline for booking vendors and a recommended vendor list. When I was struggling to find a photographer she personally reached out to one of her contacts to ensure that she could move things around to be present for our big day. I can't overstate the importance of working with someone who knows this industry and has the network to be able to pull strings like this. Alicia kept detailed notes about all our vendors, maintained all the contracts, and did a fantastic job of executing my vision when it came to decorating the venue the day of the wedding. I am so grateful that Alicia and her team were there to help set up the day of the wedding because this allowed me to be fully present for hair/makeup with my bridesmaids and family. Our wedding day went SO smoothly. Me and my husband were able to fully soak in and appreciate all the love and magic in the room without worrying about a thing and I know this is because of all the hard work Alicia was doing behind the scenes. At the end of the night she made sure all our decor and clean up were taken care of so that we could leave and enjoy the after party. If you're the type of person that wants to have some level of control while planning your wedding but also wants to make sure you don't have to be stressed the day of or at any point in the process PLEASE book Alicia and Pennywell Events. It is one of the most important things we did to ensure our day was perfect and I'm so grateful to her and her team.
Response from Pennywell Events
Chandini,
I absolutely loved getting to work with you and Daniel to bring together such a ...
beautiful wedding day for the two of you and your families. And to know that myself and my assistant were able to give you the ability to not be stressed and to be able to be in the moment, really makes me immensely proud of the work that gets put into each and every wedding that we do. Thank you for your beautiful words and I cannot wait to see you two around town in the future!
P.S. - I am SO glad I was able to put you and Angela at Hoppe Images together for photo and video! I cannot wait to see everything that she was able to capture!
Jacqueline C
5.0
Alicia is amazing! Even though we reached out to her nearly 2 years before our wedding, she was so excited for us and made us feel really special - she was so attentive and helpful...
throughout the entire planning process. She went above and beyond what I would have hoped/expected!
Response from Pennywell Events
Jacqui,
Thank you for letting me part of your planning and to be able to really show you a...
nd Daniel just how important your ideas and your hopes for your wedding were throughout. I wish you two all the love and luck in the world!
Ramya S
5.0
Choose Alicia! She's calm but detailed, organized, and knows what she is doing. Her pricing is so reasonable. She checked in with us regularly and maintained detailed notes of e...
verything. It was so nice to be able to just enjoy the moment on our wedding day, knowing that she was on top of everything. The actual day was seamless. She's super fun to hang out with too!
Kimberly S
5.0
I am beyond Happy with the service Alicia provided for my husband and I! She Truly was a Angel sent from up above! We hired her about 3 1/2 weeks before the wedding which was way t...
o soon but she hit the ground running and literally ran out wedding and gave us not a care in the world! Truly Alicia we Thank You from the bottom of our hearts!
Love Mike and Kim
Response from Pennywell Events
Kim,
You're gonna make me cry, that was so sweet! I wish you guys and your family all the ...
happiness in the world. Thank you for giving me the chance to be there for your wedding and to bring it all together.
Susan S
5.0
Great asset to our day! Alicia was my right hand. I am an obsessive planner ( 2nd rodeo as mother of bride, no event planner first time) . She meshed well with my craziness. She wa...
s organized, easy to communicate with, gave some great ideas and adjusted when needed, within my ideas. My daughter and I both felt that she went over and above.
Response from Pennywell Events
It was my pleasure to work alongside you to put together such a beautiful wedding for your...
daughter and now son-in-law! Thank you for your kind words and putting your trust in me to fulfill your vision.
Danielle D
5.0
Alicia was amazing! We hired Pennywell Events for our Day-of-Coordination. While we knew that we wanted to plan most of the wedding, we also knew that we wanted to hire a coordinat...
or to take the stress off us and our families on the day of the wedding - especially coming from out-of-state. Alicia was great to work with and checked in with us at various points throughout the planning process. She was there to answer all our questions along the way, developed our timeline, lead our rehearsal the day before and helped make sure the entire team of vendors knew when and where to be on the day of. We went into our wedding day stress-free knowing Alicia was there. Would 100% recommend to any couple looking for a coordinator or planner!
Response from Pennywell Events
Danielle, thank you for your absolutely heartwarming words. You were such a fun couple to ...
work with and really gave me so much, as a wedding planner and coordinator, to grow from. Thank you for trusting me to give you the stress-free day you so deserved! Best wishes to you both!
Amanda v
5.0
We were one of those couples who thought they didn't need a planner - but after rescheduling and vendor ownership changes (gotta love planning during a global pandemic), we decided...
to carve out extra budget for a coordinator. We very quickly realized that having Alicia on our team was one of the best decisions we made for our wedding! She managed to make this Type-A bride completely stress free during wedding week, and she saved the day in so many ways - many that I'm sure I don't even know about, because she is THAT good. She also coordinated the best second line of all time. Stop searching, and book Alicia.
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Pennywell Events
Alicia LaHaie
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